CASE

Live commerce for a Fashion Retail Giant in Brazil

Live streaming has become one of the most powerful and influential tools for sharing digital content, and the fashion world is embracing this trend. Sales via live streaming are now the new bet for brands.

It was with the goal of connecting to this industry trend that Grupo Soma, a leading name in Brazil’s fashion sector, approached UDS to launch Soma Live, a platform for live broadcasting and real-time product sales.

THE COMPANY

Soma Group

Soma Group is a prominent Brazilian textile company. With a diverse portfolio of renowned brands such as Animale, Farm, Maria Filó, and Hering, the company boasts a total of ten brands and operates nationwide through both physical stores and an online sales platform.

Over the years, the company has grown through strategic acquisitions, expanding its brand catalog and solidifying its position as a leader in the clothing market for classes A and B.

0 +

physical stores

0 million

people consume Grupo Soma brands

0 +

employees across Brazil

THE CHALLENGE

Build network infrastructure for live commerce launch

Soma Group needed a high-quality network structure capable of handling a large number of viewers watching the live stream simultaneously. In addition to a strong network, it was crucial for the live stream to work efficiently in various regions of Brazil.

They required the support of IT professionals with extensive knowledge in live streaming management and development, as well as expertise in network infrastructure, to provide a high-quality user experience.

THE SOLUTIONS

Deploying Specialized IT Squads in Live Streaming Technologies

We created a squad at Soma’s Group tech hub, aiming to develop solutions that could optimize the spread of Soma Live across all the group’s brands and integrate with production platforms, speeding up the logistics chain for end customers.

Formed a team with 10+ professionals

We allocated specialists in Front-end Development, UX Design, along with QA and Requirements Analysts, and a Project Manager.

THE RESULTS

and

With the Development Squads Allocation, UDS monitored the performance of the allocated professionals using proprietary measurement tools and a project ROI analysis.

We built an infrastructure that accommodated over 100k simultaneous users without any connection issues.

Grupo Soma also invited UDS to develop various projects at the tech hub, supporting all the group’s brands with production and visual approval tools to optimize look production.

3

days to present professionals

We presented 10+ highly qualified professionals both technically and behaviorally.

5

days
to start

Within 5 days, some professionals were already actively working on the projects.

Assisted Allocation of Professionals

Soma Group relied on our HR – Business Partners, who were responsible for each allocated professional, following up individually and with managers to ensure project delivery and satisfaction.

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satisfied partners with NPS above 9 for five consecutive years.

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Live commerce for a Fashion Retail Giant in Brazil

THE COMPANY

Soma Group

THE CHALLENGE

THE SOLUTIONS

THE RESULTS

and

3

5

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