With more than three decades of tradition and history, Le Lis has conquered its space by offering a wide portfolio of products that dress women at every moment of their lives. Synonymous with a lifestyle full of happiness, desire, style, and versatility, the brand is in tune with world trends and is part of the emotional memory of different generations of Brazilian women with clothes for all occasions. With 308 stores, Restoque owns the luxury clothing and accessories brands Le Lis Blanc, Dudalina, John John, Rosa Chá, Bo.Bô, Individual and Base. Le Lis Blanc was founded more than 30 years ago and caters to demanding consumers by providing a broad product portfolio.
Com 308 lojas, a Restoque detém as marcas de roupas e acessórios de luxo Le Lis Blanc, Dudalina, John John, Rosa Chá, Bo.Bô, Individual e Base.
A Le Lis Blanc foi fundada há mais de 30 anos e atende um consumidor exigente com um amplo portfólio de produtos.
Creating an application with new features
The company had an app, but it used an industry-standard solution that solved issues relating to the Le Lis Blanc website. However, it had performance, instability, as well as integration problems, and did not fully meet the brand’s needs.
“We used several off-the-shelf apps that didn’t meet exactly what we needed. We started thinking about building a unique solution with a company that would be our right-hand partner.”
First step: understanding the company’s DNA
The first step in developing a successful new application was to understand the company’s DNA in order to transfer it to the product. The initial proposal was to integrate with their existing platform (Core, now belonging to Linx).
Together, we built a Mobile Commerce platform focused on content, a kind of blog with fashion experts sharing content, and included shopping experience with features customized according to customer interaction.
Something beyond the obvious flow of choosing products and payment methods.
We brought alternative solutions beyond our scope with a focus on relieving the customer’s pain.
“The partnership with UDS allowed us to form a team outside our team and the result was extremely positive.”
This new channel in Le Lis Blanc’s omnichannel journey allowed customers contact with the products, but also with the brand’s content.
We launched an app in line with the consumer profile.
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