CASE

How Ânima Educação Started Major Digital Projects with UDS Discovery.

Ânima Educação faced the challenge of validating business opportunities and deeply understanding their personas.

Discover how UDS’s Discovery process helped this education group lay a solid foundation for significant new projects.

Keep reading.

THE COMPANY

Ânima Educação

One of the leading educational groups in Brazil, nima was founded in 2003 and offers higher education, technical, basic, and distance learning.

With 25 educational brands under management, the group adopts innovative educational practices and advanced technology to prepare students for the job market.

Besides academic formation, nima promotes research, entrepreneurship, and social responsibility, significantly contributing to the country’s educational development.

years of operation

0 k

students nationwide

educational brands

educational centers

THE CHALLENGE

Digitizing the entire student journey and identifying innovation opportunities

The Ânima Institute faced the challenge of understanding how digital solutions could unlock new business opportunities and enhance the student journey, from entrance exams and course selection to post-graduation development.

It was necessary to identify and validate initiatives that integrated technology and customer experience to meet the increasingly high expectations of the educational market.

TECHNOLOGIES AND SOLUTIONS

The Discovery service was the first step. A UDS team conducted an immersive process to identify opportunities.

Discovery deeply explores clients’ and collaborators’ processes, needs, pain points, and behaviors to identify innovation opportunities.

UDS mobilized a team of

15 specialists

for an

8-day

immersive work period.

We mapped all student journeys, their pain points, and opportunities.

We identified student interactions with various departments, as well as their pain points and opportunities in each interaction.

This provided great visibility into how each student profile experiences the company.

We mapped all student journeys, their pain points, and opportunities.

We identified and classified digital projects and innovation opportunities.

We described initiatives, digital projects, and innovations to address the pain points or seize the opportunities identified in the student journeys.

All were strategically classified according to their added value, effort, and resource availability—everything needed to bring them to life.

Strategic Benchmarks

We conducted benchmarks with six other renowned institutions to identify solutions already adopted in the market, best practices, and industry trends.

We also ensured that the standard of what nima Educação offered went beyond what was known to the general public.

THE OUTCOME

Deep direction to digitize the entire student journey.

With UDS’s support, Ânima Educação achieved significant results, such as:

In addition, dozens of digital opportunities and innovations were identified in areas such as processes, engagement, documentation, portfolio, data, and mentoring.

With the innovation opportunities identified by UDS Discovery, Ânima Educação created an action plan that brought significant improvements to the entire student journey, generating much more satisfaction.

After successfully completing the Discovery phase, Ânima moved forward with software development projects with UDS. Learn about one of them:

An integrated mentoring and academic management platform that connects students with expert teachers.

Do you want to develop an incredible Software and
leverage your company’s results?

Talk to our experts:

How Ânima Educação Started Major Digital Projects with UDS Discovery.

THE COMPANY

Ânima Educação

THE CHALLENGE

TECHNOLOGIES AND SOLUTIONS

UDS mobilized a team of

15 specialists

for an

8-day

immersive work period.

We mapped all student journeys, their pain points, and opportunities.

We mapped all student journeys, their pain points, and opportunities.

We identified and classified digital projects and innovation opportunities.

Strategic Benchmarks

THE OUTCOME

Development

Software Development

App Development

Cloud Services

Technology for Bets

Staff Augmentation

IT Staffing

IT Outsourcing

Company

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