{"id":26478,"date":"2024-08-28T16:48:22","date_gmt":"2024-08-28T19:48:22","guid":{"rendered":"https:\/\/udstechnology.com\/?page_id=26478"},"modified":"2024-09-04T11:27:32","modified_gmt":"2024-09-04T14:27:32","slug":"utreino-app-development-cloud-services","status":"publish","type":"page","link":"https:\/\/udstechnology.com\/case-studies\/utreino-app-development-cloud-services\/","title":{"rendered":"Utreino"},"content":{"rendered":"\t\t
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\n\t\t\tCASE STUDY<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How we created the Fitness Platform and Its \nCloud Infrastructure <\/b><\/span> <\/b> in record time<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Utreino, a fitness streaming platform, overcame significant challenges by migrating from a restrictive White Label solution to a highly customizable platform developed by UDS. With Software Development and Cloud Consulting, the company transformed its customer experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\tWant to know how we transformed Utreino? Keep reading.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Two solutions were developed: an App and a Backoffice, both with adaptable and autonomous structures to create an exceptional fitness streaming experience and intuitive management.<\/span><\/p>

Additionally, the Cloud infrastructure was built from scratch, using AWS CloudFront. This scalable, secure, and cost-effective solution resulted in a robust and personalized platform, aligned with the standards of leading industry players, and completed in just 3 months.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\tWant to know how we transformed Utreino? Keep reading.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Case\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE COMPANY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utreino<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An online fitness and wellness platform founded by actress Fl\u00e1via Alessandra and Otaviano Costa.

The app offers a wide range of features to help individuals achieve their health and fitness goals.

This includes a diverse library of workouts tailored to all fitness levels, providing flexibility to be done at home or in the gym.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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THE CHALLENGE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To develop a custom and exclusive platform<\/strong><\/span> capable of delivering a high-level experience and handling a large volume of access.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CUSTOMIZATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tThe White Label model previously adopted by Utreino limited platform customization. The company sought to stand out in the fitness market with a unique visual identity.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tIt was necessary to create an engaging UX that provided users with a Netflix-style experience.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SCALABILITY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tThe company’s expansion required a scalable, secure, and robust infrastructure. The White Label model was also an obstacle to meeting this growing demand.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tA robust infrastructure needed to be created to support the increasing number of users while ensuring service quality.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AUTONOMY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tThe Utreino team was not specialized in technical aspects and needed an autonomous solution with an easily adjustable content structure.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tIt was essential to ensure adaptability to new features in a quick and intuitive way.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tWhite Label<\/strong> is a business model where a product or service is produced and then marketed to other brands, which have the option to customize it in a limited way.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tAlthough initially more accessible and quick, this solution can impact flexibility and customization, as in the case of Utreino, which sought a unique visual identity and greater control over its fitness platform.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tAnother difficulty is the cloud infrastructure<\/strong><\/span>, which is fixed and limited<\/strong><\/span> to the structure created by the supplier.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t Let's Talk About App Development with UDS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE SOLUTIONS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tA complete fitness platform built with exclusive technology and AWS Cloud solutions.<\/strong><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UDS Technology<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To meet the customization and high-level user experience requirements, we created the Utreino platform from consolidated source code, designed to adhere to the best practices of streaming services.<\/p>

This allowed us to fulfill all of the company’s initial requirements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Infrastructure from Scratch<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We used AWS CloudFront, an ideal infrastructure for handling a high number of requests during peak access times, in addition to being stable and cost-effective.<\/span><\/p>

This way, Utreino could run campaigns, launch events, and expand its platform without major setbacks.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Intuitive Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To ensure that the Utreino team could quickly and intuitively adapt the content of its platform, we developed a dynamic Backoffice designed to be customized.<\/span><\/p>

The platform adapts to accommodate new campaigns and prioritize information without technical assistance.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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INSIDE THE PRODUCT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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App<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tUsing a content streaming model, UDS created the mobile fitness platform. Its identity and structure were designed based on the navigation experience promoted by the biggest players in the market, such as Netflix, HBO Max, and Prime Video.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tAnother differentiator is the quality of image and sound, standards adapted to the business model, also designed for mirroring on other platforms.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Easy and intuitive player\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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High usability in navigation\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t

Payment and card wallet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
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\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Categories and user timeline\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Night viewing mode\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Backoffice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tThe application management area was designed to allow the Utreino team to autonomously manage<\/strong> all content and make other modifications as needed.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tIt takes care of everything, including:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t