{"id":26226,"date":"2024-08-05T17:35:26","date_gmt":"2024-08-05T20:35:26","guid":{"rendered":"https:\/\/udstechnology.com\/?page_id=26226"},"modified":"2024-09-19T08:22:48","modified_gmt":"2024-09-19T11:22:48","slug":"anima-education-discovery","status":"publish","type":"page","link":"https:\/\/udstechnology.com\/case-studies\/anima-education-discovery\/","title":{"rendered":"\u00c2nima"},"content":{"rendered":"\t\t
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\n\t\t\tCASE<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How \u00c2nima Educa\u00e7\u00e3o Started \n Major Digital Projects<\/span><\/span> <\/b> with UDS Discovery.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\u00c2nima Educa\u00e7\u00e3o faced the challenge of validating business opportunities and deeply understanding their personas.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tDiscover how UDS’s Discovery process helped this education group lay a solid foundation for significant new projects.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tKeep reading.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE COMPANY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c2nima Educa\u00e7\u00e3o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the leading educational groups in Brazil, nima was founded in 2003 and offers higher education, technical, basic, and distance learning.


With 25 educational brands under management, the group adopts innovative educational practices and advanced technology to prepare students for the job market.


Besides academic formation, \u00c2nima promotes research, entrepreneurship, and social responsibility, significantly contributing to the country’s educational development.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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THE CHALLENGE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tDigitizing the entire student journey and identifying innovation opportunities<\/b><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThe \u00c2nima Institute faced the challenge of understanding how digital solutions could unlock new business opportunities and enhance the student journey, from entrance exams and course selection to post-graduation development.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tIt was necessary to identify and validate initiatives that integrated technology and customer experience<\/strong><\/span> to meet the increasingly high expectations of the educational market.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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TECHNOLOGIES AND SOLUTIONS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Discovery service was the first step.<\/strong><\/span> A UDS team conducted an immersive process to identify opportunities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tDiscovery deeply explores clients’ and collaborators’ processes, needs, pain points, and behaviors to identify innovation opportunities.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UDS mobilized a team of<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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15 specialists<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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for an<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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8-day<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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immersive work period.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We mapped all student journeys, their pain points, and opportunities.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWe identified student interactions with various departments, as well as their pain points and opportunities in each interaction.\n

\nThis provided great visibility into how each student profile experiences the company.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We mapped all student journeys, their pain points, and opportunities.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWe identified student interactions with various departments, as well as their pain points and opportunities in each interaction.\n

\nThis provided great visibility into how each student profile experiences the company.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We identified and classified digital projects and innovation opportunities.\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWe described initiatives, digital projects, and innovations to address the pain points or seize the opportunities identified in the student journeys.

\nAll were strategically classified according to their added value, effort, and resource availability\u2014everything needed to bring them to life.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Strategic Benchmarks\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWe conducted benchmarks with six other renowned institutions<\/strong> to identify solutions already adopted in the market, best practices, and industry trends.

\nWe also ensured that the standard of what nima Educa\u00e7\u00e3o offered went beyond what was known to the general public.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tI Want to Develop Software with UDS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE OUTCOME<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tDeep direction to digitize the entire student journey.<\/b><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWith UDS’s support, \u00c2nima Educa\u00e7\u00e3o achieved significant results, such as:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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