{"id":26019,"date":"2024-05-17T16:01:21","date_gmt":"2024-05-17T19:01:21","guid":{"rendered":"https:\/\/udstechnology.com\/?page_id=26019"},"modified":"2024-05-22T10:49:49","modified_gmt":"2024-05-22T13:49:49","slug":"calvin-klein-app-development","status":"publish","type":"page","link":"https:\/\/udstechnology.com\/case-studies\/calvin-klein-app-development\/","title":{"rendered":"Calvin Klein"},"content":{"rendered":"\t\t
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\n\t\t\tCASE STUDY<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Development of salespeople\u2019s right-hand app.<\/b><\/span><\/span<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE COMPANY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Calvin Klein<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Calvin Klein is one of the leading global fashion brands<\/strong>. Managed by PVH, which is responsible for Tommy Hilfiger, Van Heusen, Izod and others, it has earned more than 9 billion dollars in revenue and has 36 thousand employees.<\/span><\/p>

In Brazil, the brand is present in more than a thousand cities through 3300 multi-brand stores, 42 proprietary stores, and 58 licensed stores.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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employees<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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cities in Brazil<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE CHALLENGE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Relevant information was not available to salespeople<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Calvin Klein brings a mix of minimalism and sophistication to its clothes. With that formula, it is one of the most well-known fashion brands on the planet<\/strong>.<\/span><\/p>

However, within the company, it was understood that the consumer experience in stores was not in line with the excellence and standard desired by the brand.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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There was a lack of business intelligence and structured data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The information existed within the company’s files, but was not available to its salespeople ; the goal was to organize and present it in a way that could generate insights.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The store salesperson’s routine was not focused on the end customer. They needed to improve efficiency, culture, customer experience, and service intelligence related to selling and purchasing at CK stores.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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THE SOLUTION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How we helped to improve the sales team experience<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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To provide more commercial intelligence to the sales team and, at the same time, to generate a better consumer experience for customers, UDS developed a customized application for Calvin Klein.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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and<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The specific demand that started the relationship between UDS and Calvin Klein was the development of an app for the company’s sales team.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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To make the platform available online, data science work was carried out involving normalization and consolidation of data from different sources<\/strong>. That way, the information became more organized within the company and also available for handling by this application.<\/span><\/p>

Thus, the app would bring valuable insights to salespeople<\/strong> in order to provide excellence and customized service as planned when the project was conceived.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Taking into account the profile of users (sales team) and good market solutions, we worked on interface design that allows easy and quick interaction.<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tLearn more about UDS App Development<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Inside<\/b> the project\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before the software development stage, we employed a design sprint bringing together a UDS squad and a squad from multiple areas at Calvin Klein.

<\/span>After the entire design sprint flow, we moved on to building the software.\u00a0<\/span>The alternative was the development of web software integrated into the application in a modular solution connected to the brand’s other systems.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Programming Languages used:<\/strong> Kotlin (android), C#, NetCore, AngularJs and Oracle DB.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We performed a Design Sprint<\/b> in several stages:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDefini\u00e7\u00e3o do roadmap do projeto (com todas as features).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIdentifica\u00e7\u00e3o e classifica\u00e7\u00e3o de riscos dos projetos: fornecedores, pessoas, dados, ferramentas e contexto operacional das lojas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMapeamento e otimiza\u00e7\u00e3o da jornada dos clientes, vendedores e gerentes de loja, considerando pontos de contato f\u00edsicos e digitais.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    THE RESULT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Ensuring that commercial teams at stores would adopt a new tool that would change the way they work was another important obstacle to overcome in the project.<\/span><\/p>

    With all those points covered, CK’s sales force made several gains:<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Personalized service.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Greater customer satisfaction.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    An increase in the Lifetime Value (LTV) of consumers.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    More organization and optimization of the team's day-to-day work.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The new strategic application has become the right hand for salespeople in the brand’s national and international stores.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    The tool allows you to provide customized services with economies of scale as it delivers relevant information to the salesperson at the right time: it’s more intelligence at the hands of the CK team.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \u201cIt was a joint creation, there was nothing ready-made that we brought in from the market. It was something that we built with the brand’s face, with our identity, with our DNA ; that was fundamental to the success of the project. Therefore, UDS was the perfect choice.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Louise Bahia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Commercial Manager, Calvin Klein<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    We are among the best application developers in Latin America.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Talk to our experts:<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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